Robert Tyler Rogel

P O R T F O L I O

Final Cut Pro
Adobe Creative Suite – Photoshop, Illustrator

Video Production
Creative Concept
Script Writing
Creative Team Lead
Logo Design
Vector Logo Design

Worked directly with c-level & ownership to define direction and concept, write script, pitch and produce this short teaser YouTube spot.

Video was used in google ads campaign which resulted in increased website traffic and sales.

Adobe Creative Suite – Photoshop & Illustrator

Support Graphics

Vector hybrid graphic, using high def image (dirt work equipment) outlined and separated from the background within photoshiop and exported as ahigh def image file in .png transparent format.

Then incorporated into a vector graphic of outlined fonts, arranged for use on merchandise, equipment decals, and promotional items, including video production.

WordPress® Website

WordPress Development
Creative Content Creation
Concept and Design
Photo Selection/Editing

Worked solely with business President to design, develop, host, and launch an informational WordPress® website. 

Capstone Homes Logo

Adobe Creative Suite – Illustrator, Photoshop

Logo Design
Vector Logo Design

Worked closely with client Marketing Director to define direction and concept to update their corporate identity design.

Personally created the paint swash support graphic using traditional acrylic media, also designed and paired the vector-based logo concept in a chrome/gold treatment.

Identity was instrumental in creating an increased perceived value year over year during a downturn in real estate.

Adobe Creative Suite – Illustrator

Logo Design

Vector custom illustration based upon supplied gorilla photography which i then hand illustrated in a vector layered illustration for scalability. “Gorilla Junk Removal” font is custom and hand drawn, vectorized, scalable, and was used on vehicle signs, website, and digital promotions.

E-Commerce (WooCommerce®) 
WordPress® WordPress

WordPress Development
E-commerce project management

Creative team lead, worked alongside existing management to distill functionality for updated e-commerce website to replace a Shopify® system in use.

Created supporting graphics, edited existing content, optimized photography, produced video, and coordinated site hosting VPS development through successful launch.

Adobe Creative Suite – Illustrator

Naming
Logo Design
Project Management
Creative Team Lead

Led client meetings which included founder and c-level particpants, for naming strategy, brainstorming functionality, coordination of offshore-contracted site development e-commerce interaction, user experience, user interface, and offshore-contracted SEO management.

Adobe Creative Suite – Illustrator
Web Dev – WordPress®

Web Project Management/Development
Content Creation
Creative Team Lead

Worked with c-level on creative design, specifications, development and deployment of website. Managed content devlepment including print media design, support graphics, and creative descriptive writing. Managed budegting and production timelines all within an extremely limited marketing budget.

Final Cut Pro – Video Production

General Concept
Script Writing

Video Production
Editing

Worked with c-level stakeholders to produce a brief, introductory video for use with potential investors.

Adobe Creative Suite – Photoshop & Illustrator

Client Creative Meeting
Graphic Design

Book cover layout, photoshop collage for all images and background. Illustrator for all text layout. Final files provided in pdf format for print production.

Adobe Creative Suite – Photoshop & Illustrator

Client Creative Meeting
Logo Design

Custom sketch logo concepts presented in client meetings, edits, final illustration converted to vector graphic within Illustrator for scalability. 

Photoshop background used for custom stickers and table coasters. Logo used for various promotions, monument signs, and supporting graphics for Website and social media.

Adobe Creative Suite – Photoshop & Illustrator

Client Creative Meeting
Concept & Design

Created visual digital graphic wrap for a sign maker client who was contracted to wrap Kirby Electric Vans.

Worked with c-level stakeholders and presented designs for review, coordinated all engineering for successful printing and installation.

P A S T  P R O J E C T S